BMW is showing Spider-Man: Brand New Day ads on iDrive screens in 70+ markets, contradicting a 2023 exec promise. Owners are furious — and the industry is watching.

Some BMW drivers were surprised to find Spider-Man appearing on their vehicle screens as part of a promotion for "Spider-Man: ...

Owners of newer BMW models will see an ad for "Spider-Man: Brand New Day" when they turn their cars on for the next week.

You may reason that adverts are a necessary evil of living in the 21st century. Whether it be banners while browsing the internet, promos baked into operating systems, or pop-up ads appearing on just ...

In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) ...

In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) ...

The car of the future will use in-vehicle cameras to see who is on board, then use that information to introduce carefully curated ads in partnership with big business. Expect it to suggest a stop for ...

WTF?! The automobile is a sanctuary for private conversations, but that may become a thing of the past if Ford ever develops a patent it has filed to listen to in-vehicle conversations for targeted ...