A new Barbie has joined Mattel’s lineup of inclusive dolls. The first “Diwali doll” was announced by the toymaker on Friday, a few weeks shy of the Hindu holiday of Diwali, also known as the festival of lights. The festival, which lasts for five days, is marked on Western calendars to begin on Nov. 1, but some celebrations start on Oct. 31.

In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first Diwali doll. The company’s launch of the doll comes a few weeks ahead of the holiday’s start in late October.

For the first time, the parent company of Barbie released a Diwali-themed doll to recognize the upcoming Hindu holiday — and sold out online in less than 24 hours. Mattel Creations collaborated with Indian fashion designer Anita Dongre to release the doll four weeks before Diwali,

The new Barbie doll is all set to enhance the grand Diwali celebrations across the world, especially in India.

In a special collaboration, Barbie and renowned Indian designer Anita Dongre are celebrating Diwali with the launch of the Barbie Signature Diwali doll. This new collectable doll, released ahead of the festival of lights,