Facebook-owned messaging service WhatsApp announced earlier today that it's ditching its $1 annual subscription fee, and will instead monetize by developing a service that allows companies to ...

WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

WhatsApp will ditch the service’s annual subscription fees, after founder Jan Koum admitted that the $1 per year payment concept “doesn’t work that well.” As a result of ditching the payment model, ...