WhatsApp started testing ads in Status and Channels last year. New strings in the app hint that Meta could introduce an ad-free subscription. Ad-free subscriptions are already available for Facebook ...

Facebook-owned messaging service WhatsApp announced earlier today that it's ditching its $1 annual subscription fee, and will instead monetize by developing a service that allows companies to ...

WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

WhatsApp will ditch the service’s annual subscription fees, after founder Jan Koum admitted that the $1 per year payment concept “doesn’t work that well.” As a result of ditching the payment model, ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said that ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads. WhatsApp is rolling out three major updates to its “Updates” tab – ...