Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company didn’t announce new Echo devices to go with its revamped digital helper.

The new Alexa+ is getting good press so far, but it's not clear whether consumers will find it compelling enough.

Amazon is gearing up to launch new hardware to go along with its AI-upgraded Alexa. During an interview with Bloomberg, Amazon CEO Andy Jassy said the company has a “brand new lineup of devices that are coming in the fall that are beautiful.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.