D with additional potential asset sales. After announcing earlier Thursday the multi-billion-dollar sale of sports assets to corporate sibling TKO, Ari Emanuel’s Endeavor said it is reviewing and might sell IMG tennis assets and the Frieze Art Fair.

Endeavor is transferring several sports assets -- including PBR and IMG -- to TKO Group, the holding company of WWE and UFC.

Sports company TKO Holdings Thursday announced acquisition of Professional Bull Riders, On Location and IMG in an all-equity transaction with Endeavor Holdings Inc. worth $3.25 billion.

All-stock deal is expected to close in first half of 2025 and will see Endeavor increase TKO ownership to 59%.

TKO Group, the sports entertainment company that houses WWE and UFC, is buying Professional Bull Riders, On Location, and IMG from Endeavor Group in a deal valued at $3.25 billion

TKO Group Holdings, Inc., a sports and entertainment company created by Endeavor, announced it has agreed to acquire the sports brands Professional Bull Riders (“PBR”), On Location, and IMG in an

TKO, the sports entertainment company that houses WWE and UFC, said the acquisition will broaden its reach in the premium sports market.

TKO Group President and COO Mark Shapiro said during an investor call today that the company's definitive agreement with Endeavor to acquire Professional Bull Riders, On Location, and IMG in an $3.25B all-equity deal was a natural fit for the company.

STAMFORD, Conn (AP) — Parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a $3.25 billion deal.