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Makeup Brand Releases Statement On Matt Ad Rife Ad Backlash, And Many Critics Aren't Happy

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

Matt Rife Buying The Conjuring House Sounds Made Up, But It's Real And I Need It To Be A TV Series

It's worth noting that Matt Rife and YouTuber Elton Castee have been pursuing ownership of the Warren home for a while now, ...

Comedian Matt Rife Is Now the ‘Legal Guardian’ of the Annabelle Doll, Plus Ed and Lorraine Warren’s ‘Entire Haunted Collection’

Matt Rife is the new 'legal guardian' of the Annabelle doll. The comedian and his friend purchased, but do not legally own, ...

Matt Rife’s Makeup Ad Sparks Outrage With People Who Remember His Domestic Abuse Jokes

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...
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"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion

Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told him that they found the joke funny. Then he told the media outlet that not ...