The Trump administration move to stop low-cost imports entering the U.S. tariff-free is likely to hit fast fashion retailer Shein harder than online dollar-store Temu, thanks to Temu's wider product range and moves to change its shipping strategy.

Shein and Temu shifted more of their orders to be fulfilled in the US ahead of de minimis changes.

Mr Trump’s new trade barriers will be a blow not only to American consumers, but also to the e-commerce companies that have cashed in on the de minimis exemption. Shein, a Chinese apparel group whose largest market is America,