The move has drawn criticism from a number of pro-Kannada organizations and supporters who claim that the RCB management is forcing Hindi on their Kannada-speaking supporters.

RCB's launch of a Hindi account on X has sparked a Hindi-Kannada language row, reflecting broader cultural and linguistic tensions in Karnataka.

In October, RCB launched a new account on X, formerly known as Twitter, aimed at engaging with and reaching out to Hindi-speaking audiences both in India and abroad.

Royal Challengers Bangalore (RCB) has faced online criticism after creating a separate social media handle for Hindi-speaking fans or those who don’t understand English. The new X (formerly Twitter) account, named "Royal Challengers Bengaluru Hindi" with the handle "@RCBinHindi," has stirred controversy among Kannada speakers.

Royal Challengers Bengaluru is drawing fire for launching a Hindi account on X, with a section of social media users accusing the IPL franchise of imposing Hindi on Kannada speakers. Another section of fans,

On Instagram and X, RCB posted videos featuring Virat Kohli, Dinesh Karthik and Liam Livingston addressing the fans and sharing their excitement for the upcoming IPL season. Kohli among a few other cricketers shared their message in Hindi.

Royal Challengers Bangalore's new Hindi-exclusive X account has sparked controversy among Kannada-speaking fans, who argue it overlooks India's linguistic diversity. Supporters of the move, however, emphasize RCB's global fanbase and the account's intent to connect with Hindi speakers.

Royal Challengers Bengaluru have faced backlash from home fans and pro-Kannada activists for launching social media accounts in Hindi. Many have called out the RCB's move by alleging that the franchise is imposing Hindi down their throats.