As the potential US TikTok ban approaches, American content creators are turning to Xiaohongshu (RedNote), a Chinese app akin to Instagram and Pinterest. RedNote’s swiftly growing American userbase highlights its appeal amidst concerns over TikTok’s future,

Users who have the TikTok app on their phone will still be able to access it after Jan. 19. However, because the ban would prevent Apple and Google from providing the app with necessary updates, TikTok would quickly break down and become unusable, leading Americans to look for an alternative app.

As Chinese users settle into their nightly routine on Xiaohongshu, they are overwhelmed by a flood of English-language content. Tens of thousands of self-proclaimed "TikTok refugees" from the United States have arrived at this Chinese app, which, even lacking an official English name, has been dubbed "Red Note" by U.S. users.