Boots Opticians is going through a “reset moment”, with a new campaign focused on “doing things differently” to stand out in a crowded market. The ‘Because There’s Only One Choice’ campaign is aimed ...

Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

Boots Opticians has launched a new advertising campaign themed around seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in ...

If you've been meaning to head to the opticians for a while but are worried about the cost, or the task finding a nice pair of glasses, Boots Opticians have just announced they'll do your eye test - ...

Boots Optician has done away with BOGOF offers in focus on health rather than price. The campaign, which launches on TV on Wednesday (23 June), will communicate Boots’ new commitment with a ‘Clearer ...

A new stand-alone Boots Opticians store has opened in Trinity Leeds offering optomap® as part of its Ultimate Eye Test, which could help to detect signs of serious health conditions including diabetes ...

Boots Opticians has announced even bigger benefits and better discounts for customers who sign up to the Contact Lens Rewards Plan. Customers will now be able to save an average of £285* a year as ...

Alliance Boots has successfully merged Boots Opticians with Dollond & Aitchison, forming the second biggest optical chain in the UK. The new entity, trading as Boots Opticians, is being run as a ...

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The opticians is currently located in The Precinct but will move to a new spot in Trinity Walk at the start of next month. Renovations are underway on the new branch, which will open in the former ...

Boots Opticians has unveiled a new multichannel advertising campaign themed around seeing the ‘little details’ that can be missed in everyday life. The campaign which will feature TV, demand, OOH, ...