Hot Ones,” the popular YouTube chicken wing-eating show, is selective when striking deals with brands.

WPP has acquired InfoSum, one of the top data collaboration companies in the industry, in a move meant to bolster the holding ...

Nielsen’s new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

From beverage giants to video game publishers, a wide array of brands have recently sought out fresh agency support. Ewan ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Solo Brands has been dealing with sliding sales of Solo Stove. Solo Stove’s 2024 fourth-quarter net sales decreased 16.8% to ...

Spotify is expanding its programmatic ad partnerships with Google and Magnite, which will now have access to the music app’s ...

Ford, which leads other automakers in U.S.-made vehicles, offers employee-based pricing in a limited-time deal.

Marriott Bonvoy is unveiling its first work from new creative partner Wieden+Kennedy New York, a platform designed to highlight the inspirational power of travel.

An emotional film from The Hospital for Sick Children (aka, SickKids) depicts the complex fight patients, families and hospital staff face for every child’s birthday in a campaign to celebrate the ...

AI should enable brands—not the other way around. Use AI to extend promise into new expressions, but don’t let the tech define voice, values or vision. AI is an enabler, but it’s a powerful one. For ...

Restricting the flight of golf balls, referred to as a “rollback,” has been pushed by rulemaking bodies like the U.S. Golf Association to rein in sluggers whose drives can no longer be contained by ...