I’m frustrated. I don’t want my martech tool to give me suggestions. I want it to help me execute the work I need to get done in my production environment. I already have enough to do. Speed to market ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality ...

I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands ...

November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI ...

California’s Delete Request and Opt-Out Platform (DROP) — a first-of-its-kind statewide system — officially launched on January 1, 2026, allowing residents to submit a single request to have their ...

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. However, successful AI integration requires more than just ...

After many years in technology marketing, I love to write about GTM. But this is an exception. As a devout humanist, I prioritize people and try my best to prioritize facts. It gets tricky when the ...

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third ...

Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack ...

Are you running tests in your marketing? If not, you should be. If you are, you’re probably not getting the full value from your testing. Testing is the single most powerful tool in a marketer’s ...

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and ...