Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code. Now, marketers have their ...

I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy gaps. Well, here we go again. In late 2025, President Trump ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Last year was exhausting for many people for many reasons. It’s not just job and family stress, or changes in our industry. But as the book title says, it’s everything, everywhere, all at once. It ...

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality ...

I’m frustrated. I don’t want my martech tool to give me suggestions. I want it to help me execute the work I need to get done in my production environment. I already have enough to do. Speed to market ...

I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands ...

November brought a lighter batch of HubSpot updates, but the impact is anything but small. These are the kind of updates that make your reporting feel faster, your segmentation sharper and your AI ...

California’s Delete Request and Opt-Out Platform (DROP) — a first-of-its-kind statewide system — officially launched on January 1, 2026, allowing residents to submit a single request to have their ...

Connected TV and OTT news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma ...

After many years in technology marketing, I love to write about GTM. But this is an exception. As a devout humanist, I prioritize people and try my best to prioritize facts. It gets tricky when the ...