Digital analytics and data activation vendor Piwik PRO has announced the release of its new real-time dashboards feature, ...

Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...

Meta revenue climbed 22% year over year to $39 billion in Q2, according to an earnings statement. The results topped Wall Street’s expectations. Ad impressions delivered across the Facebook and ...

Pacsun has teamed with Pinterest for a series of experiences that support the launch of its “Better in Baggy” fall campaign focused on denim, according to a press release. The retailer and Pinterest ...

As parents and their children prepare for the back-to-school season, Carter’s is launching a campaign with creative focused on the youngest kids that it outfits. “More Than Just Cute,” the first work ...

Invoca passes call value data in real time to social ad platforms to fuel better smart bidding optimizations and enable ...

Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences.

Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard.

Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.

CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.