Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Brand personification can help with gaining clarity on your brand's overall impact. Follow these 4 vital steps for defining your brand personality.

Word-of-Mouth - Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...

Learn how AI transforms ad optimization, audience targeting, and creative strategies to drive impactful advertising results.

Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.

Advertising - A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Customer Relationships - The first step in getting closer to the customer is to go beyond his or her needs and understand the mechanics of their problem-solving behavior. Get the full story.

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

Most marketers say it takes between one and six hours, on average, to create a piece of content. Check out what types of content they create most - and the frequency of content creation.