The Markkula Center for Applied Ethics welcomes Georganne Perkins, senior financial advisor, as the newest member of the Ethics Center Advisory Board. The Advisory Board is composed of distinguished ...

The purpose of this session is to help you understand how customer feedback can make your business stronger and more profitable. We will cover how to create a customer experience process. We’ll talk ...

With top Silicon Valley employers like Apple, Meta, LinkedIn, and Google just a short drive from campus, Santa Clara University is perfectly situated to help students kick off their careers. In fact, ...

In this session, we will explore the essential negotiation skills and strategies that are key for success. Whether you are an aspiring or current business owner or just navigating decisions and ...

Microfinance is the delivery of financial services in small amounts – mainly loans but increasingly savings and insurance – to entrepreneurs who typically do not have access to mainstream or ...

It is very important that you understand the business you wish to start. Appraise your experience, likes and skills to determine if that business is a good fit. In this session, you will learn how to ...

In this session, you will learn about the important role that effective leadership plays in managing and growing your business. You will also learn various techniques and skills to create your own ...

Communication is always essential. When so many things are in flux, your customers want to hear from people and businesses that matter to them. As a small business owner, you have the unique advantage ...

The greatest motivation for your being in business is to build wealth. This goal is not accomplished just by making money...it is also a result of not spending money. There is a famous study of the ...

At some point in the life of your business, you should begin the process of turning your business over to others. No one likes to think about death or taxes...or creating an exit plan. But failure to ...

Through this session, you will learn what a project is and why project management is important. You will understand the stages of project management and how to work through each stage. Finally, you ...

As you travel along the road toward entrepreneurship, you will talk about your business to many different people and in many different situations. Sometimes it will be a formal business pitch, and ...