Amazon introduces Alexa+, a generative AI-powered assistant with a monthly fee of $19.99, free for Prime members.

The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

The popular voice assistant was created to have more personality, can check a user’s tone and even plan romantic dates.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

After a lengthy delay, Amazon has finally jumped on the same AI chatbot bandwagon as everyone else. At an event in New York on Wednesday, Amazon lifted the veil off of the new AI-enhanced version of its Alexa voice assistant, called Alexa+.

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,

As part of the reveal of Amazon's new AI-powered Alexa+ assistant, the tech giant announced that it's launching two new features designed for kids called