At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.

Amazon is launching an alexa.com website and a new mobile app where Alexa Plus subscribers will be able to use the AI-powered voice assistant. We don’t have many details beyond that, but the website and the app could be handy new ways to interact with the revamped Alexa, which was announced at an event this morning.

Amazon has officially announced its new, more conversational Alexa voice assistant, but our research shows users aren't fans of cost or privacy risks.

Amazon has announced Alexa Plus, an AI-powered upgrade that promises a smarter, more conversational, and proactive voice assistant.