Amazon introduces Alexa+, a generative AI-powered assistant with a monthly fee of $19.99, free for Prime members.

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities.

Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — promising free-flowing conversations, plus the ability to learn user preferences over time to personalize the experience,

A software example comes with ChatGPT Advanced Voice, which, like Amazon's Alexa, can hold conversational, multi-turn chats with people. However, it is only available in ChatGPT Plus, which costs $20 monthly. Thus, users must go out of their way to access ChatGPT and commit to an additional subscription.

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.