The Amazon founder’s space company marked a major milestone Thursday with the first test flight of its New Glenn rocket.

Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Blue Origin's successful maiden launch of New Glenn rocket made billionaire Jeff Bezos hungry. He ate breakfast at a Florida diner in Florida after.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

It now costs $7 million to air a 30-second commercial during the Super Bowl. That doesn't include the fees of celebrity endorsers, production teams or any other costs of creating an ad worthy of

One of the key questions about Blue Origin is whether it will push toward full reusability with New Glenn. In 2021, Ars first reported on an effort codenamed "Project Jarvis" to develop a stainless steel upper stage that could be reused. The company even built a test tank, although the effort was eventually shelved.

Jeff Bezos’s Blue Origin joined the billionaire’s space race in earnest when its New Glenn rocket roared from a launch pad at the Kennedy Space Center in the early morning hours of Jan. 16. The second stage with the Blue Ring payload successfully reached orbit. However, an attempt to land the first stage on a drone ship failed.

After the Jan. 16 maiden launch of Blue Origin's New Glenn rocket, billionaire Jeff Bezos and crew dined at the Country Cookin' Diner in Port St. John. Bezos, who owns Blue Origin, ate the pancake combo, with two eggs over medium and a sausage patty. "He tipped well. He was very generous," waitress Pam Pollock said.

Blue Origin is key to Amazon's ability to compete with SpaceX Starlink. Jeff Bezos has finally done it. He's finally reached space with an honest-to-goodness orbital-class rocket. Ten years ago, Bezos ignited a feud with SpaceX founder Elon Musk when his Blue Origin rocket company launched a suborbital New Shepard rocket to the edge of space and then landed it back on Earth.

Ivanka Trump and Jared Kushner exchanged greetings with Jeff Bezos, Lauren Sanchez and Elon Musk at the candlelight dinner for Donald Trump at the National Building Museum Sunday night.

Jeff Bezos worried aloud that Donald Trump, then an underdog presidential candidate, could “erode” American democracy. Speaking at a Vanity Fair summit in October that year, Bezos said Trump’s campaign tactics threatened the country’s commitment to freedom of speech and showed his inability to be scrutinized,