In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.

Universal will be extending the exclusive theatrical window for its 2027 movie releases to 45 days (seven weekends), Deadline has confirmed.

Universal Pictures will now keep its movies in theaters for at least five weekends, a reversal from the studio's previous ...

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