Amazon just showed off the AI future everyone is promising—including Apple. On Wednesday, Amazon held an event in New York City, introducing a long-expected new version of Alexa called Alexa+. The new version is powered by generative AI because,

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.