These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

McDonald's Happy Meals have been a beloved part of childhood for decades, offering not only a quick, affordable meal but also ...

Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...