"It's important to see this representation because it normalizes disability and breaks down stereotypes," mom Katrina Płaczek ...

From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...

There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

If you grew up in the 1960s, you probably remember some of the most iconic toys of that decade that are still cherished today ...

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster ...

Barbie is more than just a nostalgic trip down memory lane; it’s a modern take on empowerment, self-discovery, and the many ...

The toy maker is shuttering some plants and trimming product lines as it tries to respond more quickly to consumer demand.

A 10-year-old girl has melted the hearts of ... daughter Brooklyn when they came across the Barbie with a wheelchair. Dallas reacts with joy at the toy doll in the store. Mom Katrina Płaczek ...

Toy-based movies have long drawn in families, hoping for easy, uplifting viewing safe for their children. Now, it's time for ...

Master. Mattel is the toy company behind Barbie, which famously got a 2023 film adaptation that made over $1 billion and ...

So happily, Virginia Woolf isn’t going to be repurposed as a toy. But it means that Mattel clearly gave serious thought to ...

Delivering a leadership keynote at Mipcom’s MipJunior, Mattel’s Josh Silverman drills down on film-TV strategy post-‘Barbie.’ ...