From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...

Toy companies including Mattel, the Lego Group, Hasbro and MGA Entertainment have taken note of the rise of these customers ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

If you have lots of little ones on your holiday shopping list, then you need to check out these awesome Amazon Prime Day ...

There’s something for every age from tots to tweens at (and fyi, the savings are across the board Walmart's big October sale, ...

Mattel Films is banking on a whole generation of fans being nostalgic for View-Master, teaming up with Sony Pictures Entertainment and producer Todd Black to introduce a "modern take on this beloved ...

The iconic Barbie doll has received a desi makeover, marking a significant cultural collaboration that celebrates the Hindu ...

Barbie is more than just a nostalgic trip down memory lane; it’s a modern take on empowerment, self-discovery, and the many ...

Amazon Prime Big Deals Day is one of the best times to get those big Christmas presents wrapped up and we've rounded up the 7 ...

Mattel launched a new doll, Diwali Barbie, to celebrate the Festival of Lights, Diwali. Designed by renowned Indian designer ...

Top of the trending list on Google is Deadpool, following on from his outing with Wolverine in the blockbuster movie this ...

SAVVY shoppers can bag huge savings on their Christmas gift-buying with a few key dates in the run up to December 25. The ...