Offering customers more than just the product or service they buy, such as free support or training, lets you add value to your product or service a customer might not be able to get elsewhere. The ...

There’s much ado these days about high-performing organizations — the Apples, Starbucks and Amazons of the world — and what enables them to shine. And while there’s no standard definition of ...

1. The Purpose of This Study -- 2. Overview of the Inquiry -- 3. Modes of Attending -- 4. The Instruments of Appraisal -- 5. Human Appraisives and General Appraisives -- 6. Definition and the ...

The following is a guest piece written by David MacDonald, executive vice president and head of the Retail & Commerce Experience practice at Razorfish. Opinion’s are the author’s own. With the holiday ...