Lego Smart Play hands-on: Using technology to get kids to play together

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

I played with the Lego Smart Brick

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Lego Fit A Whole-Ass Computer Inside A Single Brick To Make Star Wars Sounds

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

I played with the LEGO Smart Brick — my early verdict of LEGO's most controversial change in years

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...
WMUR

Meet 'The Lego Man of NYC' who now calls New Hampshire home

Entering Cody Wells' store on Route 16 in Ossipee is like walking into a museum.Hundreds of Lego sets are displayed on the walls at C3Brix, everything from Harry Potter to Star Wars to Lego City."Here ...
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Lego’s Jeep Wrangler Rubicon comes with a duck and real Jeep features

LEGO’s new Jeep Wrangler Rubicon set includes a duck Easter egg, working suspension, steering, and a V6 that kids can ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego just revealed its ‘most significant evolution’ in 50 years — and it’s going to bring its toys to life

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Buckle up, because I think the new Lego Smart Play is about to change everything

Lego Smart Play just changed the game – literally. Announced at CES 2026, this design injects new life into the best Lego ...

Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no use. LEGO claims one of the mai ...