The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...
Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
Mario Kart is getting official LEGO in 2025. The LEGO Group has announced six sets will be released on January 1 featuring characters such as Baby Mario and Baby Luigi, Donkey Kong, and Toad. While ...