With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...
K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta ...
Korean beauty brand TIRTIR announces V as their first-ever global brand ambassador. Shop his skincare picks like the Mask Fit ...
After Han Chae Young's recent video went viral, many began questioning the actress’ wellbeing. Others said that she appeared ...
The company is reportedly in discussions with more than 400 Korean and global brands for potential placement in the US store ...
Ancient Korean beauty secrets reveal the power of superfoods, with black beans emerging as a key ingredient for radiant skin ...
But, this week all eyes are on Newcastle for the company's North East debut, with doors opening at pureseoul Newcastle on ...
Hair and make-up experts Pony, LeoJ and Cha Hong guide Manhattanites through incredible transformations. Read more at ...
Serum-skin makeup blends hydration and beauty, giving smooth, glowing winter skin. Know how this trend, powered by serums and ...
Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United States. But so are many of its competitors.
A new Smithsonian exhibition draws from a vast Korean collection to the tell the story of the country’s visual culture.