In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a “multi-generational platform.” Irving’s shoes with ANTA turned heads during the 2023-24 season, especially during the NBA playoffs when he wore special moccasin ANTA shoes as a tribute to his Native American background.

Kyrie Irving is off to a strong start to the 2024-25 season, leading the Dallas Mavericks to a 4-1 record without Luka Doncic, who has missed recent games with injury. He's also expanding his sneaker line with ANTA,

Kyrie Irving has signed his first NBA player to his shoe brand. Cleveland Cavaliers swingman Caris LeVert has joined Anta Basketball, the Dallas Mavericks star told Andscape’s Marc J. Spears. Irving and LeVert were teammates with the Brooklyn Nets from 2019-21.

Irving also told Andscape that he has signed his first NBA player, Cleveland Cavaliers swingman Caris LeVert. In October, BRKicks posted a picture of LeVert on Instagram wearing “Triple White”