Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Thank you for watching! ❤️ In this video, we explore two exciting secrets in Super Bear Adventure! 🐻💰 First, we’ll show you ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The LEGO Game Boy has been an incredible success, but it's causing some problems for old-school gamers due to one assembly ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Secretlab chair bundles, RTX 5070 PC deals, 8BitDo controllers at all-time lows, & and Anthem's final days in today's gaming ...

This new experience brings Jurassic Quest’s life-size, animatronic dinosaurs spanning 165 million years of Earth’s history ...

After 15 long years, something big (and galactic) is finally blasting off at Legoland Florida Resort. The park is officially ...

This unbelievably massive LEGO build of Gondor's capital, Minas Tirith, from The Lord of the Rings features over 100,000 ...