Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
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Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...
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Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...
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