LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...
Ishan Kishan creates history, becomes first player in the world to ...
Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...
The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...
The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...