The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

Some of the larger RWs provide marketing tool kits for participating restaurants which makes engaging customers easier and ...

Learn about auth tokens, token-based authentication, JWTs, and implementation strategies. Enhance security and user experience in enterprise SSO and CIAM.

The movie industry poured more than Rs 250 crore this year into creator-led campaigns, including influencer tie-ups, meme ...

Creator-led content is now a major driver for Indian movie promotions. Over INR 250 crore is estimated to be spent on ...

Asset-Based Lending (ABL): A loan secured by collateral such as inventory or receivables, offering flexible borrowing terms ...

Life science marketing is changing, and with it our need for personalised engagement strategies. While omnichannel marketing ...

To keep you up to date with the latest movers and shakers in the mobile games industry, we've put together a regular roundup ...

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

As the podcast industry in India explodes, concerns over transparency rise with paid interviews being hidden as organic ...