The rebranding of Puma to PVMA is more than just a change in name and logo. It represents the growth, values, and direction ...

Footwear giant Puma has filed a lawsuit against Sun Day Red, Tiger Woods' clothing and sneaker brand, according to a filing ...

Following the release of the first ever PUMA Portugal kits, a wider series of lifestyle and other performance gear has been ...

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is ...

Puma India partners with badminton player P. V. Sindhu to focus on performance-sports strategy, aiming at growth in women's sports and grassroots participation.

Puma has filed a notice of opposition over Sun Day Red's tiger logo, which it argues is too similar to its own.

This week, Original Penguin named PGA Tour professional Max McGreevy as its newest brand ambassador, California headwear ...

German apparel and footwear brand Adidas will enter Formula 1 as kit suppliers to Mercedes in a multi-year partnership announced for the new post-Lewis Hamilton era. At such a critical moment in US ...

Cobra Puma Golf announced the signing of PGA Tour player Max Homa to a multi-year endorsement contract to play Cobra golf ...

Adidas has partnered with the Mercedes Formula One team as kit suppliers in a new era following Lewis Hamilton's departure.

On GOLF's Fully Equipped, Kris and Wadeh look back at Max Homa's first week with Cobra golf clubs after an offseason of ...

A number of big deals have been announced to start 2025 including Max Homa's move to Cobra Puma Golf and Lululemon ...