Rapala VMC Corporation ("Rapala VMC”) is pleased to announce a new distribution agreement with Okuma Fishing Tackle Co Ltd ...

PRESS RELEASE, January 30, 2026 Rapala VMC Corporation ("Rapala VMC") is pleased to announce a new distribution agreement with Okuma Fishing Tackle Co Ltd ("Okuma") in Australia, bringing the globally ...

Rapala VMC Corporation, together with its subsidiaries, operates as a fishing tackle company worldwide. The company offers fishing tackle products, such as lures and baits, fishing hooks, and fishing ...

When the water temps drop, most lures fail—but the jerkbait excels. Learn the specific cadence and "dead-sticking" secrets that turn lethargic winter bass into aggressive strikers.

The cold has done something rare this winter. Lake Erie is 98% frozen. This lessens the lake effect snow and quiets the waves. The eastern basin of Lake Erie is locked up under a skin of ice that hasn ...

There may be a polar vortex freezing more than half the country right now, but don't lose heart, we'll be fishing soon enough. Granted, up here in Wisconsin, we won't be on open water for another ...

River backwaters offer safe ice and predictable winter habitat. Learn how to locate, fish, and stay safe while ice fishing ...

Would you like to sign up for our free weekly eNewsletter? Which Rapala lure did you use to catch your fish? (Please include name, number and color)(Required) What lake were you on, or what county was ...

Want to know the weather right now in Lake Lure, NC? Check your local forecast, weather tonight & tomorrow, air quality report, pollen, lightning map to help plan your day ...