Super Bowl commercials remain a time-honored tradition, and plenty have Wisconsin ties, including this year. Fans around the country learned a bit about the Wisconsin Cheese Mart on Feb. 9 ...

Wisconsin football alumnus Zach Baun is not yet finished with his incredible 2024 season. After joining the Philadelphia Eagles and moving from outside linebacker to the interior, Baun has put ...

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy Award-winner Taika Waititi. Called "The Little Farmer," the spot for Lay's potato chips is ...

After all, it's no secret that you need a fast Wi-Fi connection to do almost anything, whether for work, school or watching the biggest game of the year. But what can you do? For some, your ...

Super Bowl LIX will kick off at 6:30 p.m. ET, 5:30 p.m. CT on Sunday, Feb. 9. The game will see former Wisconsin Badgers headline both participating teams. The Philadelphia Eagles' defense is led ...

Former Wisconsin Badger Zach Baun, a Brown Deer graduate, made a game-changing interception against Patrick Mahomes, helping the Philadelphia Eagles secure a Super Bowl victory. Former Wisconsin ...

REQUIRED READING:Wisconsin natives will compete as starters on both sides in Super Bowl 59 Expert Super Bowl picks: Unique betting insights only at USA TODAY. And oh, the location of Super Bowl 59?