Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

New Delhi: Warner Bros. Discovery announced that its streaming service, Max, will revert to its former name, HBO Max, in a strategic move to capitalise on the iconic HBO brand. The rebranding ...

Warner Bros. Discovery has announced that Max, the company’s premier streaming platform, will be rebranded HBO Max this summer. In a statement released by the company along with its Q1 FY25 ...

John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.

Now known as Max, but initially known as HBO Max, the Warner Bros. Discovery streamer will once again be called HBO Max. The news was announced during Warner Bros. Discovery’s Upfronts ...

By Etan Vlessing Canada Bureau Chief Warner Bros. Discovery CFO Gunnar Wiedenfels on Thursday explained the rationale for his studio’s rebrand of Max as HBO Max to better position the streaming ...

Warner Bros. Discovery (WBD) has announced that its streaming platform, Max, will be rebranded as HBO Max this summer. The decision was revealed at the Warner Bros. Discovery Upfront presentation ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO Max after just two years. That teed up Oliver’s next rant ...