McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

How one creator's $11.5M fundraiser shows how authentic purpose and creator collaborations outshine traditional marketing ...

President Trump on Monday weighed in on the recent controversial ad campaign with actor Sydney Sweeney for American Eagle, ...

President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

One topic dominated online conversation this week: the American Eagle jeans ad featuring actress Sydney Sweeney. We break ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.