Amazon.com's cloud unit on Tuesday showed new data center servers packed with its own AI chips that will challenge Nvidia , with Apple coming aboard as a customer to use them.

The company’s megacluster of chips for artificial-intelligence startup Anthropic will be among the world’s largest, it said, and its new giant server will lower the cost of AI as it seeks to build an alternative to Nvidia.

Apple is utilising Amazon Web applications’ proprietary AI chips for applications like search and will assess if its most recent AI chip can be used to pre-train its models, such as Apple Intelligence.

Apple uses custom Trainium and Graviton artificial intelligence chips from Amazon Web Services for search services, Apple machine learning and

As reported by CNBC, Apple’s senior director of machine learning and artificial intelligence, Benoit Dupin, made a surprise appearance