The popular voice assistant was created to have more personality, can check a user’s tone and even plan romantic dates.

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Alexa+ is Amazon’s next-generation assistant, priced at $19.99 per month(free for Prime subscribers), and its rollout in the US will start in the coming weeks.

Amazon has introduced an all-new generative AI assistant, Alexa+, at a live event in New York on Wednesday (February 26).

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After months of speculation and reports of delays in its launch due to technical challenges, Amazon has unveiled Alexa+.

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Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates.