Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

We’re living through a boom time for the zero-proof spirits industry, which has involved both high-profile startups and ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

Recently, Almave expanded its line to include Almave Humo, a velvety smooth non-alcoholic mezcal. Priced at $36.99 for a 750 ...

After taking on tequila, Lewis Hamilton's non-alcoholic Almave is launching its first mezcal, made from Espadín agave.

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

F1 fans lost their minds thinking Hamilton was going to announce his retirement, but August 8 merely marked the reveal for ...

Get up to speed with the latest F1 news headlines, all in one place — from a major Lewis Hamilton announcement to a Bernie ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

Lewis Hamilton has finally revealed the meaning behind his cryptic '08.08' teaser—confirming it's not about F1 retirement but his new smoky non-alcoholic spirit, Almave Humo.