A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing ...

The Kentucky Wildcats are dancing into the Sweet 16 for the first time since 2019. First-year coach Mark Pope has exceeded ...

The New York Jets need to add a wide receiver to their offense or else Justin Fields could struggle mightily. New York cut ...

Kentucky head coach Mark Pope says Wildcats fans have to thank star player's childhood breakfast for second round domination in NCAA Tournament.

The NCAA men's basketball games in Milwaukee were well-run and full of special moments from players and coaches with ...

That’s not to say the Chargers must be done in free agency at wide receiver, though, especially with names like Stefon Diggs, Amari Cooper and Keenan Allen still out there on the open market.

Amari Williams’ teammates weren’t satisfied with his pregame breakfast before playing Troy, so they searched Milwaukee for Williams’ childhood cereal.

Adding Brandin Cooks isn't enough. PFF suggests Amari Cooper would make a lot of sense for the New Orleans Saints, too.

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. 3rd-seeded Kentucky outlasted ...

Mark Pope and the NCAA Tournament No. 3 seed Wildcats will next face Rick Barnes and No. 2 seed Tennessee in the Sweet 16.