It's a breakfast cereal that's from the United Kingdom. Williams is from Nottingham, England, and so he ate that growing up.

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

Kentucky’s Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness ...