In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a “multi-generational platform.” Irving’s shoes with ANTA turned heads during the 2023-24 season, especially during the NBA playoffs when he wore special moccasin ANTA shoes as a tribute to his Native American background.

As for Mavericks guard Kyrie Irving, his offseason Chinese basketball trek was much more than appearances and hoop clinics as Anta Basketball’s chief creative officer. “It’s a multi-generational