Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

The "integration of AI into Apple's popular devices will allow users to customize their home screens even more, get better ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple on Monday unveiled its long-awaited, artificial intelligence-boosted iPhone 16 along with AirPods with hearing-aid ...

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously ...

Apple announced the launch of its new phone this week, the iPhone 16, which includes a new button and a pivot to the use of more artificial intelligence (AI). On Monday, Apple announced the new iPhone ...

Apple unveiled the new iPhone 16 [Andrej Sokolow/Picture alliance via Getty Images] Apple fans globally have been waiting to see the new phones with AI, which Cook hinted at as he began the show.

The iPhone 16 Plus will start at $899. “Apple Intelligence” is artificial intelligence. But you didn’t hear the words “artificial” or “AI” coming out of the mouths of Apple’s ...