The Sony Pictures Animation film broke out on Netflix, has led Nielsen's streaming movie chart and racked up Billboard hits thanks to savvy pacts.

Parrot Analytics unpacks the data behind why Netflix's $2.5 billion investment in Korean content could be a Gen Z power play

We are running out of ways to describe the unprecedented success of KPop Demon Hunters, but every time we wake up, it seems like the movie has set some new record.