The 98th annual Macy’s parade was hosted by NBC’s “TODAY” show stars Savannah Guthrie, Hoda Kotb and Al Roker.

When you tune in to watch the parade, be sure to be on the lookout for Massachusetts' own UMass Amherst Minutemen.

To see the Minutemen Marching Band in the parade, tune in to the live telecast on Thanksgiving Day, Nov. 28, from 8:30 a.m.

Some of the world’s most popular animated characters will join the parade, including six new featured character balloons – Minnie Mouse, “Extraordinary Noorah” with The Elf on the Shelf, Gabby from ...

Performers such as Charlie D'Amelio, Idina Menzel, Dan + Shay, T-Pain and more, accompanied the larger-than-life floats ...