U.S. online spending rose nearly 9% during the 2024 holiday season, with shoppers increasingly buying products such as TVs and LEGO sets on their smartphones, data from Adobe Analytics showed on Tuesday.

US e-commerce spending rose 9% to a record $241 billion over the holiday period, sparked by widespread discounts, according to data from Adobe.

Retailers turned to nifty conversational customer services - or chatbots - among others such as targeted promotions, product recommendations and loyalty programs, to influence customers hunting for trending products and best bargains.

Online spending throughout the 2024 holiday shopping season reached a record high and was driven, in part, by generative AI chatbots that funneled traffic to retail sites.

U.S. consumers didn’t let inflation or rising interest rates slow down their online shopping this past holiday season. People spent $241.4 billion online from Nov. 1 to Dec. 31, 8.7% more than last year,

The share of consumers arriving via AI shopping assistants remains modest, however, Adobe said. Shoppers arrived at retail sites via links shared by the chatbots. “The 2024 holi

Shoppers are spending more on the holidays than ever, but – at least in the US – they're taking on debt as well. The post Holiday Shoppers Spent a Record $1.2T Online, 36% Took on Debt appeared first on Tech.